New Country Cash promotion offers 100 winners a private concert and a chance to win $45,000 at Whiskey Row
PHOENIX (July 6, 2026) – The Arizona Lottery has officially kicked off its 45th anniversary celebration by teaming up with country music superstar and Arizona native Dierks Bentley for the launch of an exciting new Players Club promotion, Country Cash. This limited-time promotion provides once-in-a-lifetime entertainment directly to players across the state to celebrate more than four decades of fun and winning.
From July 7 through September 30, players can enter select Scratchers® and Draw Games tickets for a chance to win a curated, VIP prize package featuring the country music icon. One hundred lucky winners will score an exclusive, private country music experience, including a private venue buyout of Bentley’s iconic Whiskey Row in Gilbert, a private concert, the chance to win a VIP meet-and-greet, and the opportunity to play a live $45,000 game show.
"No matter where I live or what state I'm playing in, Arizona will always be home," Bentley said. "Getting the chance to do something fun like this for the hometown fans is a blast. We're going to have a great night of music, make some memories and hopefully help turn a little gravel into gold for one lucky fan.”
Players can enter eligible winning and non-winning tickets into the Country Cash promotion on AZPlayersClub.com or by using the Arizona Lottery Players Club mobile app. This promotion rewards entries based on the purchase price of the ticket, making it easy for every player to get in on the action and earn entries with their favorite games. The $20 High Roller Scratchers ticket rewards players with double the entries for a total of 40 entries per ticket. Players have until September 30 to enter their tickets, with the final drawing taking place on October 7, 2026.
“At the Arizona Lottery, we’re always looking for exciting new ways to engage and reward our players, and Country Cash brings that to life through immersive music experiences,” said Alec Thomson, Executive Director of the Arizona Lottery. “Partnering with Atlas Experiences and Dierks Bentley allows us to give winners exclusive access to unforgettable moments while continuing to deliver fun, entertainment and meaningful impact for Arizona communities.”
“This partnership represents exactly what Atlas Experiences is built to do: bringing together iconic brands, world-class entertainment, and memorable experiences,” said Derek Gwaltney, Founder and CEO of Atlas Experiences. “Working alongside Dierks Bentley and the Arizona Lottery allows us to deliver something truly unique for players while continuing to show the value experiential rewards bring to both brands and their audiences.”
For more information about the Country Cash promotion, including a full list of eligible games, entry multipliers, and official rules, visit AZPlayersClub.com or download the Arizona Lottery Players Club mobile app.
