Broadcast, digital and online efforts earn top honors
(PHOENIX – Oct. 27, 2021) – The Arizona Lottery and its advertising agency of record, OH Partners, were recently honored with awards from two highly respected organizations in the Valley, the Arizona Interactive Marketing Association (AZIMA) and the Public Relations Society of America (PRSA.)
The Arizona Lottery earned four AZIMA TIM Awards for various marketing campaigns. Named after Sir Timothy Berners-Lee, father of the World Wide Web, the 12th annual TIM Awards brought together Arizona’s top digital marketers to celebrate successful and inventive campaigns from the past 18 months.
AZIMA Awards for the Arizona Lottery included:
- Excellence-level recognition for the Players Club monthly email marketing campaign
- Mastery-level award acknowledgement for video advertisements with the Lottery’s Storytellers Gives Back Grand Canyon Conservancy video
- Mastery-level award recognition for a social media program involving the company’s holiday livestream contest, Windfall Willie’s 3rd Annual Virtual Holiday Party Giveaway
- Mastery-level award credit for the Players Club integrated consumer launch campaign
“These awards recognize the excellence that continues to emerge from the creative partnership of the Arizona Lottery and OH Partners,” said Executive Director of the Arizona Lottery, Gregg Edgar. “We tirelessly worked together to bring a sense of community to our original and innovative campaigns and products. We are immensely honored and grateful to receive this recognition for our industry-leading creativity and innovation.”
The Arizona Lottery and OH Partners were also proud to be recognized by industry peers with two Copper Anvil Awards from PRSA for integrated communications, praising the Lottery’s Gives Back messaging at the height of the COVID-19 pandemic; and a digital/social media award for work done with the Lottery’s holiday livestream contest.
The Copper Anvil Award is PRSA’s highest level of recognition for excellence in Public Relations efforts.
OH Partners is the Agency of Record for the Arizona Lottery. Its dedicated team created, directed and executed the award-winning work. OH is pleased to showcase its efforts and remains committed to elevating the brand and producing industry-leading work in order to maximize its growth and brand awareness.