Honor Recognizes Premier Creative in Advertising
PHOENIX (March 28, 2019) – The Phoenix Advertising Club (American Advertising Federation Phoenix) celebrated the best and most innovative in the Phoenix advertising community earlier this month at the 2019 ADDY’s Gala, which quickly became a successful night for the Arizona Lottery. The Arizona Lottery received six ADDY awards and landed a Gold Award for its Fast Play integrated campaign.
“We are incredibly honored to receive this recognition for our industry-leading creativity and innovation,” said Executive Director of the Arizona Lottery, Gregg Edgar. “We worked tirelessly with our advertising partner, OH Partners, to bring originality and trailblazing creative to our campaigns and products. It was a thrilling process to develop these campaigns and it has been a privilege to see our players excited too.”
The Arizona Lottery landed six ADDY awards for campaigns and installations including Fast Play, $215 Million Cash Explosion Scratchers® ticket, the Capitol Museum exhibit and Shop Less, Scratch More. These campaigns were recognized across a variety of categories including art direction, radio, out-of-home advertising, integrated campaign and more.
With the Lottery’s Gold Award, the Fast Play integrated campaign will now move on to be judged on a regional level. The agency is proud to showcase its work regionally and remains committed to elevating the brand and producing industry-leading work in order to maximize its growth and brand awareness.
OH Partners is the Agency of Record for the Arizona Lottery and concepted, directed, and executed the recognized work.
Scratchers® is a registered service mark of the California Lottery.