WHO: Arizona Lottery
WHAT: Big news is coming to the Arizona Lottery. So big, that 12-foot pickaxes suddenly appeared at five Arizona locations. Four pickaxes are mounted in the Valley at popular shopping malls in Phoenix, Chandler, Tempe and Glendale, with an additional pickaxe in Tucson, in anticipation of a big announcement on February 13!
For one week starting on Monday, February 6, Arizona Lottery players and fans can engage with the giant installations while guessing what this big news might be. They can also enter a social media photo contest for a chance to win $1,000!
Participants can submit a creative photo with the pickaxe at guesswhosbackaz.com. The most popular photo, voted on by the public, will win! Individuals can follow along with the hashtag, #GuessWhosBackAZ.
WHEN: February 6, 2017 – February 12, 2017
Chandler Fashion Center Mall - 3111 W Chandler Blvd. Chandler, AZ 85226
Westgate Entertainment District - 6751 N Sunset Blvd.Glendale, AZ 85305
Arizona Mills - 5000 S Arizona Mills Cir.Tempe, AZ 85282
Arizona Center - 400 E Van Buren St. Phoenix, AZ 85004
McKale Center - 1721 E Enke Dr. Tucson, AZ 85721
WHY: Something big is returning to the Arizona Lottery, and to generate buzz, 12-foot pickaxes are installed at popular malls to grab the attention of passersby. Curious onlookers’ have one week to try to guess what the big news might be! The axes are surprises from someone special who is making his ultimate return to the Arizona Lottery. While Arizona Lottery players and fans wait, they have the chance to win $1,000 through the #GuessWhosBackAZ social media contest. These 12-foot pickaxes make for an incredible visual, and the excitement around the announcement is even better!